Max Your Marketing ROI
Cut Through the Clutter
Product managers and brand managers are challenged with cutting through the clutter to get their products and brands noticed. Store shelves are packed with competing consumer packaged goods. Marketers have mere seconds to grab a consumer’s attention while they are shopping. Today, marketers create highly complex strategies to get consumers into the store to buy their products, which is why it is crucial to make sure the in-store experience supports your brand strategy and marketing campaigns.
To keep in front of the competition, Consumer Packaged Goods (CPG) marketers have to have a solid mechanism for delivering their marketing message to the consumer through their distribution channels.
Archway’s Distribution Channel Solution Delivers Results
A solid distribution channel is about more than logistics management and logistics services. It is about controlling your brand; reaching out to and servicing consumer markets; and improving communication throughout all points in your distribution channel.
At Archway, we understand how important it is to manage your marketing message throughout all of your distribution channels, from start to finish. Our solution streamlines processes to reinforce your brand strategy throughout all message points in your distribution channel right down to the consumer. By using our core marketing services solution designed specifically for distribution channel partners, we can help you drive sales, maximize your return on investment, and manage your marketing execution from beginning to end.
At the core of our distribution channel solution is a state-of-the-art system that allows clients to maintain real-time, virtual control of inventory management, from forecasting production quantities to online ordering to e-mail notification alerts when it is time to replenish stock. The system’s front-end acts as an “e-store” or sales portal and uses a catalog structure similar to online shopping. This permits users to preview a photo of the item they are ordering, browse other materials and view an item’s availability status.
On the back-end, Archway’s distribution channel solution automatically captures inventory items as they are received into Archway’s distribution centers in our inventory management system that is fully integrated into our client’s online ordering systems or Archway e-stores. This business intelligence integration gives clients complete visibility and tracking capabilities from the moment inventory hits Archway’s dock doors at the distribution center until it reaches its final destination.
Inventory management is crucial to servicing your channel partners, but to improve your marketing services, you need information. With this in mind, we leveraged our knowledge and industry experience to develop business intelligence tools to complement our core distribution channel solution, to take your channel marketing initiatives to the next level. Our business intelligence tools help you see the big picture, providing the dashboard reporting you need to drive performance and move toward more productive and profitable marketing initiatives. Ultimately, Archway’s automated technology streamlines and integrates our client’s marketing operations and fulfillment services, resulting in the elimination of unnecessary costs, faster speed-to-market and increased marketing ROI.
The benefits to Archway’s distribution channel and distribution logistics solution do not end there. Once the product is shipped from the distribution center, customer support representatives are available to answer calls and e-mails from stores and partners. Our customer support representatives are trained on your business and consider themselves an extension of your brand making them able to answer questions quickly and create a friendly brand experience for your channel partners.
What does all this mean for you?
By using an Archway marketing solution specifically developed for distribution channels, it provides you with a marketing operations model that works the way you do. We have spent more than 50 years doing the legwork and defining best practices, so you can take immediate advantage of the knowledge we have leveraged over time. Archway’s core distribution channel solution pinpoints areas of opportunity and allows you to reallocate your marketing resources where they are most beneficial by reducing costs, streamlining processes, updating your technology and improving your customers and partners brand experience.
To learn more about how Archway can help you realize savings with our distribution channel solution, contact us today by completing the form to the right.