Archway's Distribution Channel Solution Focuses On:
Max Your Marketing ROI
Grab the Consumer’s Attention
Unlike consumable goods, consumers purchase durable goods with less frequency. Durable goods tend to last longer and have a higher price point. The decision to purchase these types of items is generally supported by research a consumer has done prior to buying. The types of research the consumer usually do include Internet research, reviewing consumer reports and comparison-shopping.
When consumers are in their research mode it is crucial to make sure your marketing message is reaching them in a consistent manner. Consumers are looking for deals online, product information like brochures inside stores and are asking sales people questions. To make sure your message is heard you need a partner that can deliver your marketing message to all of your channel partners on time and on budget, from point of sale (POS) material for store events to training materials for partner sales teams to promotional e-commerce sites.
Archway’s Distribution Channel Solution Delivers Results
In today’s constantly changing marketplace, the strength of a company’s distribution channel can be critical to an organization’s overall success. That is why it is a must to support these channels with point-of-purchase (POP) materials and product marketing collateral.
At Archway, we understand how important it is to manage your marketing message throughout all of your distribution channels, from start to finish. Our core distribution channel solution streamlines processes to reinforce your marketing campaigns covering all your messaging points from brochures, to training materials to e-commerce sites. Archway’s core supply chain management solution for distribution channels improves forecasting and demand planning for fulfillment services eliminating stock-outs and overstocking problems, resulting in cost savings in production, storage and transportation spend.
At the core of our distribution channel management solution is a state-of-the-art fulfillment services system that allows clients to maintain real-time, virtual inventory control and inventory management, from forecasting production quantities to online ordering to e-mail notification alerts when it is time to replenish stock. The system’s front-end acts as an “e-store” or sales portal and uses a catalog structure similar to online shopping. This enables partners to preview a photo of the item they are ordering, browse other materials and view an item’s availability status, which reduces miss-orders and reorders.
On the back-end, Archway’s distribution channel solution automatically captures inventory items as they are received into Archway’s distribution centers in our inventory management system that is fully integrated into our client’s online ordering systems or Archway e-stores. This integration gives clients complete inventory visibility and tracking capabilities from the moment inventory items hit Archway’s dock doors at the distribution center until it reaches your channel partners.
Improve Inventory Management and Visibility
Beyond inventory management and inventory control, we provide our clients with business intelligence tools to support channel partners and driving your channel marketing initiatives to the next level. Archway business intelligence tools provide standard inventory management reporting as well as real-time dashboard reporting you need to drive performance and move toward more productive and profitable marketing initiatives. Archway’s industry experience and automated technology streamlines our client’s marketing operations and fulfillment services, eliminating unnecessary production costs, speeds time to market and increases marketing ROI.
To ensure that the partners receive the highest level of fulfillment services, customer support representatives are available to answer calls and e-mails from stores and partners about placing an order and about existing orders. Our customer support representatives act as an extension of your brand and part of your marketing team, creating a positive brand experience for your channel partners.
What does all this mean for you?
By using an Archway marketing solution specifically developed for distribution channels, it provides you with a marketing operations model that works the way you do. We have spent more than 50 years doing the legwork and defining best practices, so you can take immediate advantage of the knowledge we have leveraged over time. Archway’s distribution channel solution pinpoints areas of opportunity and allows you to reallocate your marketing resources where they are most beneficial by reducing costs, streamlining processes, updating your technology and improving your customers and partners brand experience.
To learn more about how Archway’s marketing services can help you realize savings with our distribution channel solution, contact us today by completing the form to the right.