Archway's Distribution Solution Focuses On:
Max Your Marketing ROI
Engage Customers at your Channel Partner Locations
Consumers want to be entertained and engaged when interacting with your brand. Whether it is a new movie product tie-in, a big promotional event at a retail store or a marketing campaign launching a new product, marketers must get creative to capture shopper’s attention.
Creative campaigns will capture your customers attention as long as your marketing execution is done right and in a timely manner. To make sure your message is heard you need a partner that can deliver your marketing message to all of your channel partners on time and on budget, from point of sale (POS) material for store events to training materials for partner sales teams to promotional e-commerce sites.
Archway’s Distribution Channel Solution Delivers Results
The strength of a company’s distribution channel is critical to an organization’s overall success. Marketing teams must manage each channel and consider marketing operational factors such as location, partner requirements and in-store experiences.
At Archway, we understand how important it is to manage your marketing message throughout all of your distribution channels and will help you streamline processes to reinforce your marketing campaign execution covering all your messaging points from brochures, to training materials to e-commerce sites. Archway’s distribution channel solution improves fulfillment services forecasting and demand planning which eliminates stock-outs and overstocking problems, resulting in cost savings throughout the marketing supply-chain.
A state-of-the-art system is central to our distribution channel solution and allows clients to maintain real-time, virtual control of inventory management, from forecasting production quantities to online ordering to e-mail notification alerts when it is time to replenish stock. The system’s front-end acts as an “e-store” or sales portal and uses a catalog structure similar to online shopping. This enables partners to preview a photo of the item they are ordering, browse other materials and view an item’s availability status, which reduces miss-orders and reorders.
Archway’s distribution channel solution has inventory management systems on the back end that automatically captures inventory items as they are received into Archway’s distribution centers. This inventory management system is fully integrated into our client’s ordering systems or a custom built Archway e-store for ordering marketing materials. This integration gives clients complete inventory visibility and tracking capabilities from the moment inventory items hit Archway’s distribution centers until it reaches your channel partners.
Improve Inventory Management and Visibility
Archway’s business intelligence tools leverage the data captured in the inventory management system to improve your marketing operations support to channel partners. These business intelligence tools provide standard inventory management reporting as well as real-time dashboard reporting you need to drive performance and move toward more productive and profitable marketing initiatives. Archway’s industry experience and automated technology streamlines our client’s marketing operations and fulfillment services, eliminating unnecessary production costs, speeds time to market and increases marketing ROI.
To ensure that the partners receive the highest level of service, Archway offers customer support to answer calls and e-mails from stores and partners about placing and existing material orders. Our customer support representatives are an extension of your brand and are focused on creating a positive brand experience for your channel partners.
What does all this mean for you?
By using an Archway solution specifically developed for distribution channels, it provides you with a marketing operations model that works the way you do. We have spent more than 50 years doing the legwork and defining best practices, so you can take immediate advantage of the knowledge we have leveraged over time. Archway’s core distribution channel solution pinpoints areas of opportunity and allows you to reallocate your marketing resources where they are most beneficial by reducing costs, streamlining processes, updating your technology and improving your customers and partners brand experience.
To learn more about how Archway can help you realize savings with our distribution channel solution, contact us today by completing the form to the right.