Archway's Distribution Channel Solution Focuses On:
Max Your Marketing ROI
A Recipe for Success
Food & beverage manufacturers have an added complexity to their marketing initiatives. Not only do food & beverage manufacturers need to drive consumers to purchase their products they have to jockey for shelf space in retail stores, convenience stores and convince food service clients to add their products to the mix. Often this requires marketing to create kits with product samples and display packaging as well as execute these marketing concepts within FDA requirements and maneuver changing climate conditions in transportation.
Food & beverage marketers need reliable sample fulfillment and marketing operations to execute marketing campaigns flawlessly and protect sample integrity through the point of delivery in the field. Multiple distribution channels are a challenge to support with just marketing materials, layering on product samples and product display kits demands a partner with solid experience and FDA knowledge and certification.
Archway’s Distribution Channel Solution Delivers Results
At Archway, we understand how important it is to manage your marketing message throughout all of your distribution channels and how to handle consumable product samples. Our core supply chain management solution for distribution channels, streamlines the fulfillment process to ensure your message and your products arrive in the field, on time, on budget and within food handling requirements. Using our core marketing service designed specifically for distribution channel marketers, we can help you drive sales, maximize your return on investment, and manage your marketing execution from beginning to end.
At the core of our distribution channel solution is a state-of-the-art system that allows clients to maintain real-time, virtual control of inventory management, from forecasting production quantities to online ordering to e-mail notification alerts when it is time to replenish stock. This inventory management system and the ordering component drives our fulfillment services and kitting processes to support your marketing campaigns based on your channel partner requirements and your food handling requirements.
On the back-end, Archway’s distribution channel solution automatically captures inventory items as they are received into Archway’s distribution centers in our inventory management system that is fully integrated into our client’s online ordering systems or Archway “e-stores”. This integration gives clients complete visibility and tracking capabilities from the moment inventory hits Archway’s dock doors at the distribution center until it reaches your channel partners.
Inventory management is crucial to servicing your channel partners, but to improve your marketing services, you need information. With this in mind, we leveraged our knowledge and industry experience to develop business intelligence tools to complement our core distribution channel solution, to take your channel marketing initiatives to the next level. Our business intelligence tools help you see the big picture, providing the dashboard analytics reporting you need to drive performance and move toward more productive and profitable marketing initiatives. Ultimately, Archway’s automated technology streamlines and integrates our client’s marketing operations and fulfillment services, resulting in the elimination of unnecessary costs, faster speed-to-market and increased marketing ROI.
As part of our solution, Archway also staffs customer support representatives to answer calls and e-mails from stores and partners about marketing material orders and shipments and even product feedback from end-users helping you protect the quality of your product and the brand experience
What does all this mean for you?
By using an Archway solution specifically developed for distribution channels and logistics management, it provides you with a marketing operations model that works the way you do. We have spent more than 50 years doing the legwork and defining best practices, so you can take immediate advantage of the knowledge we have leveraged over time. Archway’s core distribution channel solution pinpoints areas of opportunity and allows you to reallocate your marketing resources where they are most beneficial by reducing costs, streamlining processes, updating your technology and improving your customers and partners brand experience.
To learn more about how Archway’s marketing services can help you realize savings with our core distribution channel solution, contact us today by completing the form to the right.