Archway's Distribution Channel Solution Focuses On:
Max Your Marketing ROI
Sync Product Launches and Promotions with Marketing Execution
Technology rapidly changes and product launches hit quickly. Product marketers and brand managers need to keep up with technology changes to make sure the right marketing materials are available to support actual products in stores and through channel partners. Often channel partners need advance marketing materials to learn about product features and benefits and in-store displays need to be updated to reflect new products.
To keep up with all the changes and support multiple distribution channels, technology product marketers need a strong logistics management partner for delivering their marketing message to the consumer.
Archway’s Distribution Channel Solution Delivers Results
Multiple distribution channels require different fulfillment services and logistics management to ensure your product and brand message reaches all points in your distribution channels on time and on budget to support your marketing campaigns and product launches.
At Archway, we understand how important it is to manage your marketing message throughout all of your distribution channels, from start to finish. Our core supply chain management solution for distribution channel marketing streamlines processes to reinforce your brand strategy throughout all messaging points right down to the consumer. Using our core marketing solution designed specifically for distribution channel marketers, we can help you drive sales, maximize your return on investment, and manage your marketing execution from beginning to end.
At the core of our distribution channel solution is a state-of-the-art system that allows clients to maintain real-time, virtual control of inventory management, from forecasting production inventory quantities to online ordering to e-mail notification alerts when it is time to replenish inventory. The system’s front-end acts as an “e-store” or sales portal and uses a catalog structure similar to online shopping. This permits users to preview a photo of the item they are ordering, browse other materials and view an item’s availability status.
On the back-end, Archway’s distribution channel solution automatically captures inventory items as they are received into Archway’s distribution centers in our inventory management system that is fully integrated into our client’s online order fulfillment systems or Archway e-stores. This integration gives clients complete visibility and tracking capabilities from the moment inventory hits Archway’s dock doors until it reaches its final destination.
Inventory management is crucial to servicing your channel partners, but to improve your marketing services, you need information. With this in mind, we leveraged our knowledge and industry experience to develop business intelligence tools to complement our distribution channel solution, to take your channel marketing initiatives to the next level. Our business intelligence and inventory fulfillment tools help you see the big picture, providing the dashboard analytics reporting you need to drive performance and move toward more productive and profitable marketing initiatives. Ultimately, Archway’s automated technology streamlines and integrates our client’s marketing operations and fulfillment services, resulting in the elimination of unnecessary costs, faster speed-to-market and increased marketing ROI.
The benefits to Archway’s fulfillment services and distribution channel solutions do not end there. Once the product is shipped, customer support representatives are available to answer calls and e-mails from stores and partners. Our customer support representatives are trained on your business and consider themselves an extension of your brand making them able to answer questions quickly and create a friendly brand experience for your channel partners.
What does all this mean for you?
By using an Archway’s marketing service specifically developed for distribution channels, it provides you with a marketing operations model that works the way you do. We have spent more than 50 years doing the legwork and defining best practices, so you can take immediate advantage of the knowledge we have leveraged over time. Archway’s core distribution channel solution pinpoints areas of opportunity and allows you to reallocate your marketing resources where they are most beneficial by reducing costs, streamlining processes, updating your technology and improving your customers and partners brand experience through supply chain management.
To learn more about how Archway can help you realize savings with our distribution channel solution, contact us today by completing the form to the right.