Archway's Automotive Dealership Solution Focuses On:
Max Your Marketing ROI
Drive Sales
With all the challenges the U.S. automotive industry faces today, the last thing brand marketers need to worry about is their marketing execution. Automotive marketers need to leverage every marketing dollar available for product development and promotion and streamline their marketing execution process. Marketers are shifting gears as they are being challenged to prove their marketing return on investment for every dollar they want to spend.
Automotive dealerships are still key to driving automobile sales in the U.S. Today, consumers are shopping online for their next vehicles and narrowing their selection before visiting dealerships to test drive and learn more about specific vehicles. This means consumers are closer to purchasing when they enter a dealership and sales teams at dealerships need to be ready to help them make their decision to buy.
Automotive marketers spend a tremendous amount of time and resources to drive these consumers to automotive dealers. Once there, consumers should realize a continued brand experience through marketing literature and campaign signage.
Archway’s Automotive Dealership Drive Results
As a business supporting multiple dealer locations, Archway understands that your marketing needs are different than those of other business owners. With this in mind, Archway has taken its more than 50 years of fulfillment services and marketing operations management experience and created a core marketing solution specifically tailored to your dealership needs.
Archway helps your corporate marketing department provide marketing operations and fulfillment services to dealership locations in an affordable, consistent manner. Our goal is to help you streamline processes and contain costs while still giving your customers a consistent brand experience at any dealership.
To ensure that no detail is overlooked, Archway provides a dedicated account management team to handle the total execution of your promotional campaigns.
To begin, Archway’s automotive dealership solution captures specific details about each dealer location to populate its profile database. These profiles enable Archway’s fulfillment services team to send customized packages to each dealer, with each containing materials relating to the location’s demographics, market, state and facility attributes, such as the number of brands sold or language-specific needs.
What does all this mean for you?
By using an Archway’s marketing service solution specifically developed for automotive dealerships, it provides you with a marketing operations model that works the way you do. Archway has already spent more than 50 years doing the legwork and defining best practices, so you can take immediate advantage of the knowledge we have leveraged over time. Archway’s dealership solution pinpoints areas of opportunity and allows you to reallocate your marketing resources where they are most beneficial.
To learn more about how Archway can help you realize savings with our core automotive dealership solution, contact us today by completing the form to the right.