Archway's Franchise Solution Focuses On:
Max Your Marketing ROI
Keeping Franchisees Happy
No matter the kind of franchise you are, whether you are a retailer, quick serve restaurant, health club, etc. you have added challenges to provide a consistent brand experience to consumers and keep your franchisees happy. Each franchise has different needs and marketing costs are always a concern, while driving traffic to individual locations is absolute.
Archway’s Franchise Solution Makes Franchises Happy
As a franchise operation, Archway understands that your marketing service needs are different than those of other business owners. With this in mind, Archway has taken its more than 50 years of fulfillment services and marketing operations management experience and created a core marketing service solution specifically tailored to your needs.
No more out-of-the-box or overly customized supply chain management solutions that break your franchise’s budget. Instead, imagine a solution born out of decades of gathering best practices across industry verticals and marketing models; and then effectively translating these best practices into a core solution with customizable add-on modules that can be phased into the solution as your franchise numbers grow.
Simply put, Archway can help your corporate marketing operations provide support to multiple franchisees in an affordable, consistent manner. Our goal is to help you streamline processes and contain costs while still giving your customers a consistent brand experience at any franchise location.
Archway deploys account management teams, on-site when possible, to handle the complete execution of client’s in-store marketing campaigns or “windows”, including print management services, logistics management, store profiling and financial management. This team acts as an extension of your brand while residing on the Archway payroll.
An important step in Archway’s franchise solution involves populating its profile database with specific details about each franchise location. The type of information collected includes the size and number of store windows, whether the store has a one-or-two lane drive-thru, whether language-specific menu boards are needed, price points for the location, etc. As you welcome new franchisees, Archway integrates them into the core marketing service solution for franchises by providing customer support and training.
The profile database is critical to a franchise operation because the data collected is what drives the systems and delivers cost savings. First, the profile data is fed into the forecasting engine to determine print solution needs, and ultimately, the correct quantities for kitting and packaging services. Second, individual kits are created based on each franchisee’s unique characteristics, which prevents the franchisee’s from receiving more marketing materials than they need or spending more than they have to on production and shipping costs. Third, confusion at the in-store level is eliminated because franchisees can only order display materials that are designed to meet their specific location’s marketing criteria.
What does all this mean for you?
By using an Archway solution specifically developed for franchises, it provides you with a marketing operations model that works the way you do. Archway has already spent more than 50 years doing the legwork and defining best practices, so you can take immediate advantage of the knowledge we have leveraged over time. Archway’s franchise core solution pinpoints areas of opportunity and allows you to reallocate your marketing resources where they are most beneficial.
To learn more about how Archway can help you realize savings with our core franchise solution, contact us today by completing the form to the right.