Archway's Franchise Solution Focuses On:
Max Your Marketing ROI
In-store Execution Key to Brand Experience
Retailers like other brands need to create a consistent brand experience for consumers. They can do this through advertising, public relations, promotions, and direct mail and most importantly, the in-store experience. Once consumers enter a store, they need to have a consistent in-store experience and most importantly a positive brand experience.
Although training employees on how to treat customers is key, the total in-store experience is also important, including visual ques and displays.
Archway’s Franchise Solution Creates a consistent in-store experience
As a franchise operation, Archway understands that your marketing needs are different than those of other business owners. With this in mind, Archway has taken its more than 50 years of fulfillment services and marketing operations management experience and created a core marketing solution specifically tailored to your needs.
No more out-of-the-box or overly customized solutions that break your franchise’s budget. Instead, imagine a solution born out of decades of gathering best practices across industry verticals and marketing models; and then effectively translating these best practices into a core solution with customizable add-on modules that can be phased into the solution as your franchise numbers grow.
Simply put, Archway can help your corporate marketing operations provide support to multiple franchisees in an affordable, consistent manner. Our goal is to help you streamline processes and contain costs while still giving your customers a consistent brand experience at any franchise location.
Archway deploys account management teams, on-site when possible, to handle the complete execution of client’s in-store marketing campaigns or “windows”, including print, logistics, store profiling, order fulfillment and financial management. This team acts as an extension of your brand while residing on the Archway payroll.
An important step in Archway’s franchise solution involves populating its profile database with specific details about each franchise location. The profile database is critical to a franchise operation because the data collected is what drives the inventory fulfillment systems and delivers cost savings. First, the profile data is fed into the forecasting engine to determine print production needs, and ultimately, the correct quantities for kitting. Second, individual kits are created based on each franchisee’s unique characteristics, this product fulfillment prevents the franchisee’s from receiving more marketing materials than they need or spending more than they have to on production and shipping costs. Third, confusion at the in-store level is eliminated because franchisees can only order display materials that are designed to meet their specific location’s marketing criteria.
As franchise clients welcome new franchisees, Archway integrates them into the core product fulfillment and literature fulfillment solution by providing customer support, system training and profile set-up.
What does all this mean for you?
By using an Archway solution specifically developed for franchises, it provides you with a marketing operations model that works the way you do. Archway has already spent more than 50 years doing the legwork and defining best practices, so you can take immediate advantage of the knowledge we have leveraged over time. Archway’s franchise core solution pinpoints areas of opportunity and allows you to reallocate your marketing resources where they are most beneficial.
To learn more about how Archway can help you realize savings with our core franchise solution, contact us today by completing the form to the right.