Archway's Franchise Solution Focuses On:
Max Your Marketing ROI
Creating a Positive Brand Experience
Retailers like other brands need to create a consistent brand experience for consumers. They can do this through advertising, public relations, promotions, and direct mail and most importantly, the in-store experience. With technology rapidly changing the in-store experience needs to keep pace to make sure the right marketing materials are available to support actual products in stores. Franchise locations need advance marketing materials to learn about product features and benefits and in-store displays need to be updated to reflect new products when they hit stores.
Archway’s Franchise Solution Creates a consistent in-store experience
As a franchise operation, Archway understands that your marketing needs are different than those of other business owners. With this in mind, Archway has taken its more than 50 years of fulfillment services and marketing operations management experience and created a core marketing solution specifically tailored to your needs.
No more out-of-the-box or overly customized solutions that break your franchise’s budget. Instead, imagine a solution born out of decades of gathering best practices across industry verticals and marketing models; and then effectively translating these best practices into a core solution with customizable add-on modules that can be phased into the solution as your franchise numbers grow.
Simply put, Archway can help your corporate marketing operations provide support to multiple franchisees in an affordable, consistent manner. Our goal is to help you streamline processes and contain costs while still giving your customers a consistent brand experience at any franchise location.
Archway deploys account management teams, on-site when possible, to handle the complete execution of client’s in-store marketing campaigns or “windows”, including managed print, logistics management, store profiling and financial management. This team acts as an extension of your brand while residing on the Archway payroll.
One of Archway’s key strengths is to manage printing solutions. We use our print on demand capabilities to reduce inventory costs. This allows the flexibility to change designs without exposure to out of date printed materials and costly obsolescence issues.
An important step in Archway’s franchise solution involves populating its profile database with specific details about each franchise location. The profile database is critical to a franchise operation because the data collected is what drives the systems and delivers cost savings. First, the profile data is fed into the forecasting engine to determine print production needs, and ultimately, the correct quantities for kitting. Second, individual kits are created based on each franchisee’s unique characteristics, which prevents the franchisee’s from receiving more marketing materials than they need or spending more than they have to on production and shipping costs. Third, confusion at the in-store level is eliminated because franchisees can only order display materials that are designed to meet their specific location’s marketing criteria.
As franchise clients welcome new franchisees, Archway integrates them into the core solution by providing customer support, system training and profile set-up.
What does all this mean for you?
By using an Archway solution specifically developed for franchises, it provides you with a marketing operations model that works the way you do. Archway has already spent more than 50 years doing the legwork and defining best practices, so you can take immediate advantage of the knowledge we have leveraged over time. Archway’s franchise core solution pinpoints areas of opportunity and allows you to reallocate your marketing resources where they are most beneficial.
To learn more about how Archway can help you realize savings with our core franchise solution, contact us today by completing the form to the right.