Archway's Franchise Solution Focuses On:
Max Your Marketing ROI
A Ticket to Success
The Travel & Leisure industry has steadily evolved over the last decade with the rise of online bookings, decreasing travel capacity, increased fuel costs and other economic factors. Brand marketers have been successful in capturing market share through consumer loyalty programs and rewards for airlines, hotels, car rentals and vacation clubs.
Although you can’t predict where a consumer might go, brand marketers can make sure their brand experience is a consistent one. With many travel & leisure companies having franchise locations like travel agencies, hotels, casinos and car rentals locations, it is important to deliver marketing messages simultaneously to create a positive brand experience.
Archway’s Franchise Solution Creates a consistent brand experience
As a franchise operation, Archway understands that your marketing needs are different than those of other business owners. With this in mind, Archway has taken its more than 50 years of fulfillment services and marketing operations management experience and created a core marketing solution specifically tailored to your needs.
No more out-of-the-box or overly customized solutions that break your franchise’s budget. Instead, imagine a solution born out of decades of gathering best practices across industry verticals and marketing models; and then effectively translating these best practices into a core solution with customizable add-on modules that can be phased into the solution as your franchise numbers grow. Archway’s integration with all phases of your supply chain management allows for creation of business intelligence reports giving insights into your business not previously possible.
Simply put, Archway can help your corporate marketing operations provide support to multiple franchisees in an affordable, consistent manner. Our goal is to help you streamline processes and contain costs while still giving your customers a consistent brand experience at any franchise location.
Archway deploys account management teams, on-site when possible, to handle the complete execution of client’s marketing campaigns and literature fulfillment needs including print, logistics management, location profiling and financial management. This team acts as an extension of your brand while residing on the Archway payroll.
An important step in Archway’s franchise solution involves populating its profile database with specific details about each franchise location. The profile database is critical to a franchise operation because the data collected is what drives the systems and delivers cost savings. First, the profile data is fed into the forecasting engine to determine print production needs, inventory management, and ultimately, the correct quantities for kitting at our distribution center. Second, individual kits are created based on each franchisee’s unique characteristics, which prevents the franchisee’s from receiving more marketing materials than they need or spending more than they have to on production and shipping costs.
As franchise clients welcome new franchisees, Archway integrates them into the core solution by providing customer support, system training and location set-up.
What does all this mean for you?
By using an Archway solution specifically developed for franchises, it provides you with a marketing operations model that works the way you do. Archway has already spent more than 50 years doing the legwork and defining best practices, so you can take immediate advantage of the knowledge they have leveraged over time. Archway’s franchise core solution pinpoints areas of opportunity and allows you to reallocate your marketing resources where they are most beneficial.
To learn more about how Archway can help you realize savings with our core franchise solution, contact us today by completing the form to the right.