Archway's Retail Solution Focuses On:
Max Your Marketing ROI
Stand out from the crowd
When consumers are shopping for durable goods they are looking for information to help make their purchase decision. This is why it is critical to execute your marketing campaign in a consistent manner through all your retail locations. To make sure your message is heard, you need a partner that can deliver your marketing message to all of your locations on time and on budget, from point of sale (POS) material for store events to training materials for employees.
Archway’s Retail Solution Delivers Results
At Archway we have taken our more than 50 years of order fulfillment services and marketing operations management experience and created a core marketing solution specifically designed with retailers in mind. Archway’s retail solution can transform your marketing supply chain management and execution for new store openings, remodels or resets with innovative solutions that take the guesswork out of in-store set up and help drive sales for your durable goods.
Archway’s retail solution captures unique details about each store to populate its profile database. These profiles drive demand planning and guides Archway’s fulfillment services in customizing and kitting signage for every store, with each package containing materials specifically relating to your store’s layout, types of products sold, number of departments and shipping zones. As your retail locations grow, Archway’s fulfillment center and account management team can quickly integrate new stores, for a fast and scalable solution.
The store profile database is critical to a retail operation because the data collected is what drives the other systems to deliver cost savings. First, the store data is fed into the demand planning engine to determine print production needs, and ultimately, the correct quantities for each order. Second, order fulfillment is driven off of each store’s unique characteristics, which prevents the store from receiving more marketing materials than they need or spending more than necessary on production and shipping costs. Third, in-store execution is improved because each store receives the exact amount of signage and fixtures it needs to support new marketing campaigns in an easily identifiable package.
Additionally, clients take advantage of our print solutions for literature fulfillment and demand planning capabilities. Once the materials are produced and printed, they are consolidated at an Archway distribution center that are strategically located near retail locations to reduce time-to-marketing and transportation costs. Archway’s fulfillment centers also receives vendor signage and consolidates it with store orders to save retailers additional transportation costs and set-up time.
What does all this mean for you?
By using an Archway solution specifically developed for retailers, it provides you with a marketing operations model that works the way you do. Archway has already spent more than 50 years doing the legwork and defining best practices for fulfillment warehousing, so you can take immediate advantage of the knowledge we have leveraged over time. Archway’s retail core solution pinpoints areas of opportunity and allows you to reallocate your marketing resources where they are most beneficial.
To learn more about how Archway marketing services can help you realize savings with our core retail solution, contact us today by completing the form to the right.