Archway's Retail Solution Focuses On:
Max Your Marketing ROI
Delivery is Key
Just like in the entertainment world, delivery is key to success. Marketers spend precious time and resources developing creative campaigns to drive consumers to entertainment-based retail stores. To maximize this investment, marketers need to get campaign materials into the store on schedule to support the efforts and engage consumers. For the best results, you need a partner that can deliver your marketing message to all of your retail locations on time and on budget, from point of sale (POS) material for store events to training materials for employees to promotional e-commerce sites.
Archway’s Retail Solution Delivers Results
Archway’s retail solution will make sure your POS/POP materials and other items crucial to support marketing campaigns are executed flawlessly. Additionally, our fulfillment services solution will maximize your marketing investment by reducing costs, improving process and leveraging technology to improve the brand experience for your store managers.
At the core of our marketing services solution is a store profile database. Archway captures unique store information that drives demand planning and guides Archway in customizing and kitting signage for every store, with each package containing materials specifically relating to the store’s layout, types of products sold, number of departments and shipping zones. This system helps eliminate production waste and drives our transportation cost by only shipping what is needed to each specific store.
The front-end of the retail solution is an easy to use e-store for ordering marketing materials and creating push fulfillment orders to go to stores for each campaign and pull fulfillment orders for store managers to replace items if they are damaged in the store. Part of the order fulfillment process is to package orders in a highly visible manner so store employees know exactly where each package goes in the store saving valuable in-store labor hours.
Additionally, clients take advantage of our print solutions, inventory control and business intelligence capabilities. Once the materials are produced and printed, they are consolidated using state of the art logistics management at an Archway distribution center that is strategically located near retail locations to reduce time-to-marketing and transportation costs. Archway also receives vendor signage and consolidates it with store orders to save retailers additional transportation costs and set-up time. All inventory management data and business decision support tools are accessible through the Archway e-store.
What does all this mean for you?
By using an Archway solution specifically developed for retailers, it provides you with a marketing operations model that works the way you do. Archway has already spent more than 50 years doing the legwork and defining best supply chain management practices, so you can take immediate advantage of the knowledge they have leveraged over time. Archway’s retail solution pinpoints areas of opportunity and allows you to reallocate your marketing resources where they are most beneficial.
To learn more about how Archway can help you realize savings with our core retail solution, contact us today by completing the form to the right.