Archway's Solution Focuses On:
Max Your Marketing ROI
A Positive Brand Experience
Retailers like other brands need to create a consistent brand experience for consumers. They can do this through advertising, public relations, promotions, and direct mail and most importantly, the in-store experience. Once marketers get consumers to the store, they need to ensure a consistent brand experience and a positive in-store experience. Beyond training employees to create a positive environment, retailers can also improve their in-store execution of marketing campaigns.
Archway’s Retail Solution Delivers Results
As a retailer, you want your customers to have the same brand experience no matter where they are shopping. But, when your stores are located across the country executing your in-store marketing programs can be time-consuming, expensive and confusing for store employees.
At Archway, we have helped many of our clients work through these same issues, so we understand what your needs are. Building on that knowledge, we have taken our more than 50 years of fulfillment services and marketing operations management experience and created a core marketing solution specifically designed with retailers in mind.
So, don’t let your brand get lost in the shuffle. Archway’s retail solution can transform your marketing execution for new store openings, remodels or resets with business intelligence retail solutions that take the guesswork out of in-store set up and business intelligence tools that take the guess work out of demand planning.
To begin, Archway’s retail solution captures unique details about each store to populate its profile database. These profiles enable Archway’s logistics management to send customized signage kits to every store, with each package containing materials specifically relating to the store’s layout, types of products sold, number of departments and shipping zones. As your retail clients expand operations, Archway’s inventory management can quickly integrate new stores into the core solution.
The store profile database is critical to a retail operation because the data collected is what drives the other systems to deliver cost savings. First, the store data is fed into the forecasting engine to determine print production needs, and ultimately, precise inventory control ensures shipment of the correct quantities for each order. Second, orders are created based on each store’s unique characteristics, which prevents the store from receiving more marketing materials than they need or spending more than necessary on production and shipping costs. Third, confusion is eliminated because inventory management ensures each store receives the exact amount of in-store signage and fixtures it needs to meet its marketing criteria.
Additionally, clients take advantage of our supply chain management of print solutions and demand planning capabilities. Once the materials are produced and printed, they are consolidated at an Archway distribution center that is strategically located near retail locations to reduce time-to-marketing and transportation costs. Archway also receives vendor signage and consolidates it with store orders to save retailers additional transportation costs and set-up time.
What does all this mean for you?
By using an Archway solution specifically developed for retailers, it provides you with a marketing operations model that works the way you do. Archway has already spent more than 50 years doing the legwork and defining best practices, so you can take immediate advantage of the knowledge we have leveraged over time. Archway’s retail core solution pinpoints areas of opportunity and allows you to reallocate your marketing resources where they are most beneficial.
To learn more about how Archway can help you realize savings with our core retail solution, contact us today by completing the form to the right.