Archway's Retail Solution Focuses On:
Max Your Marketing ROI
It is in the details
Retailers like other brands need to create a consistent brand experience for consumers. They can do this through advertising, public relations, promotions, and direct mail and most importantly, the in-store experience. With technology rapidly changing the in-store experience needs to keep pace to make sure the right marketing materials are available to support actual products in stores.
Archway’s Retail Solution Delivers Results
Archway’s retail solution will support a consistent brand experience for consumers and ensure your marketing campaigns are delivered on schedule. Additionally, our solution will maximize your marketing investment by reducing costs, improving process and leveraging technology to improve the brand experience for your store managers.
At the core of our solution is a store profile database. Archway captures unique store information that drives demand planning and guides Archway in customizing and kitting signage for every store, with each package containing materials specifically relating to the store’s layout, types of products sold, number of departments and shipping zones. This inventory management system helps eliminate production waste and drives out transportation cost by only shipping what is needed to each specific store.
The retail solution offers an easy to use e-store for ordering marketing materials and creating push fulfillment orders to go to stores for each campaign and pull fulfillment orders for store managers to replace items if they are damaged in the store. Part of the order fulfillment process is to package orders in a highly visible manner so store employees know exactly where each package goes in the store saving valuable in-store labor hours. This packaging also helps deliver for stores located in malls.
Additionally, clients take advantage of our print solutions and business intelligence capabilities. Once the materials are produced and printed, they are consolidated at an Archway distribution fulfillment center that is strategically located near retail locations to reduce time-to-marketing and transportation costs. All inventory management data and business decision support tools are accessible through the Archway e-store for corporate marketing to review in real-time. Archway’s experience in fulfillment warehousing is second to none whether the needs are for product fulfillment or literature fulfillment or e-commerce fulfillment solutions.
What does all this mean for you?
By using an Archway solution specifically developed for retailers, it provides you with a marketing operations model and inventory fulfillment services that works the way you do. Archway has already spent more than 50 years doing the legwork and defining best practices, so you can take immediate advantage of the knowledge we have leveraged over time. Archway’s retail core solution pinpoints areas of opportunity and allows you to reallocate your marketing resources where they are most beneficial.
To learn more about how Archway can help you realize savings with our core retail solution, contact us today by completing the form to the right.