Archway's Sales Solution Focuses On:
Max Your Marketing ROI
All The Right Ingredients
Food and beverage manufacturers have an added complexity to their marketing initiatives. Not only do food and beverage manufacturers need to drive consumers to purchase their products they have to jockey for shelf space in retail stores, convenience stores and convince food service clients to add their products to the mix. Most manufacturers do this through a distributed field sales team located across North America. For your field sales people to be successful they need sales kits with product samples, marketing literature and sometimes display packaging that all meets with FDA requirements.
Ensuring that your entire sales team is on the same communication page when they are located all over the country, or even the world, can be challenging. Now layer in complex food handling requirements and the costs associated with that and you need a competent partner to flawlessly execute your campaign. Marketing should be able to rely on this partner to consider kitting logistics not only for packaging, but time in transit and various climates that product samples and materials will travel through on the way to field sales representatives and their prospects.
Archway’s Sales Force Solution Manages Costs
Archway will bridge the gap that often exists between your marketing and sales teams with a sales force solution designed to help food and beverage manufacturers control, manage and disperse their marketing materials and food and beverage samples to a distributed sales force. As part of its sales force solution, Archway developed a state-of-the-art, centralized fulfillment services system to help clients distribute marketing collateral, including displays, samples, price sheets, document assembly and branded premiums. Archway’s ability to pick and pack marketing collateral provides unparalleled kitting solutions.
Once inventory arrives at Archway’s distribution center, the items are automatically captured into the system, and then linked to our “e-store” or our client’s sales portal. This system is designed to support thousands of individual sales people in an Amazon-like shopping experience. Brand managers can set user controls to help manage costs and review utilization trends to determine the amount of order fulfillment activity that will be need for the next big promotion. This data helps control costs because it allows management to better forecast production quantities, which in turn leads to waste reduction and lower transportation costs.
Additionally, Archway offers print on demand services to personalize the collateral materials sent to field sales representatives. Archway packaging services also tracks lot numbers of product shipped along with version control information to support any necessary product recalls.
Through our core solution clients have greater visibility and control over inventory and order management processes. The e-store has the functionality to support business and reporting requirements and flexible systems to grow along with our client’s business.
What does all this mean for you?
What does all this mean for you? By using an Archway solution specifically developed for your food and beverage sales force, it provides you with a marketing operations model that works the way you do. Archway has already spent more than 50 years doing the legwork and defining best practices, so you can take immediate advantage of the knowledge we have leveraged over time. Archway’s food and beverage sales force solution pinpoints areas of opportunity and allows you to reallocate your marketing resources where they are most beneficial.
To learn more about how Archway Marketing Services can help you realize savings with our sales force solution, contact us today by completing the form to the right.