Archway's Sales Solution Focuses On:
Max Your Marketing ROI
True one-to-one marketing
Consumers rely on independent sales representatives to purchase homes, plan for retirement and protect their family and assets. Investment, insurance and real estate purchases are highly personal decisions and consumers must trust their agents, who in turn, need to be armed with the most current information and product material available.
These industries are highly regulated and marketing materials are continuously being updated. Corporate marketing needs tools to quickly update their agents and equip them with current versions of product marketing materials. While agents develop personal relationships with their customers, your brand consumers, they need the most current information and they often need a way to customize their one-on-one marketing and presentation materials.
Archway’s Sales Force Solution Manages Costs
Archway’s core sales force solution is designed to reduce marketing costs while improving marketing support to field sales representatives. Archway provides a platform to support multiple offices across North America through demand planning, printing solutions and inventory management. This platform helps corporate marketing reduce marketing spend by forecasting the appropriate amount of material needed for each office, taking into consideration changing rules and regulations to avoid producing too much material that would need to be destroyed as laws change.
Delivering your brand-marketing message through an extensive field sales organization can be challenging but it doesn’t have to be. By partnering with Archway, we can help you align your marketing efforts with your sales efforts. Archway offers Amazon-like shopping experiences for thousands of field sales representatives to order marketing materials and create print on demand material. Our friendly customer support team will assist your sales teams with order fulfillment questions ensuring sales people have what they need, when they need it.
Through our core solution clients have greater visibility and control over inventory, managed print and order management processes. The e-store has the functionality to support business and reporting requirements and flexible systems to grow along with our client’s business.
Additionally, Archway provides business intelligence dashboards that support corporate marketers in decisions on demand planning, marketing effectiveness and material utilization. These dashboards are integrated with Archway’s inventory management systems that drive order fulfillment and inventory tracking.
Most importantly though, by partnering with Archway you’ve taken the first step in creating a positive experience for your sales people because they gain access to easy to use marketing tools, print on demand options and customer support. Creating a positive brand experience for consumers in a one-on-one sales meeting starts with a positive brand experience for the field sales representative.
What does all this mean for you?
What does all this mean for you? By using an Archway solution specifically developed for your sales force, it provides you with a marketing operations model that works the way you do. Archway has already spent more than 50 years doing the legwork and defining best practices, so you can take immediate advantage of the knowledge they have leveraged over time. Archway’s sales force solution uses business intelligence to pinpoint areas of opportunity that allow you to reallocate your marketing resources where they are most beneficial.
To learn more about how Archway Marketing Services can help you realize savings with our core sales force solution, contact us today by completing the form to the right.