Archway's Sales Solution Focuses On:
Max Your Marketing ROI
A New Prescription
The life sciences industry, including pharmaceutical manufacturers and medical device manufacturers has seen tremendous and rapid growth over the past decade. Companies have scaled quickly and marketers responded with elaborate marketing campaigns to accelerate this growth. Now, as patents expire and new products are launched the industry is seeing increasing pressure to maximize every marketing dollar. Stringent and ever-changing regulations create costly challenges that brand managers must consider in marketing planning and execution.
As pharmaceutical and medical device manufacturers are optimizing their marketing resources and streamlining their field sales forces, it is critical they use business intelligence to review their marketing operations model to ensure their marketing messages are delivered on time, on budget, and within regulations to field sales representatives and physicians.
Archway’s Sales Force Solution Manages Costs
Effective communication can make or break the success of your field sales force. But, ensuring that your entire sales team is on the same marketing page when they are located all over the country, or even the world, can be challenging.
Archway will bridge the gap that often exists between your marketing and sales teams with a sales force core solution designed to help life science corporations effectively control, manage and disperse their marketing materials to a distributed sales force. This is a turnkey, cost-reducing and cross-divisional fulfillment management solution designed to distribute marketing collateral to sales representatives and physicians within stringent industry rules and regulations.
As part of its sales force core solution, Archway developed a state-of-the-art, centralized logistics management system to help clients distribute marketing collateral, including clinical studies, visual selling aides, pharmaceutical sample fulfillment, product and companion information, branded premiums and educational materials. Once inventory arrives at Archway’s distribution centers, the items are automatically captured into the system, and then linked to our “e-store” or our client’s sales portal. This seamless inventory management integration gives life sciences marketers the ability to monitor, track and control inventory during all points in the distribution process and most importantly report on marketing activities.
Our e-store is populated with details about field sales representatives and physicians, such as their names, addresses, contact information and the brands they support. This data helps control costs because it allows management to better forecast production quantities, which in turn leads to waste reduction and lower transportation costs.
Additionally, Archway provides life sciences clients with print on demand services to personalize the collateral materials sent to physicians and hospitals. Archway also tracks collateral version information for all printed solutions to guarantee only up-to-date marketing materials are distributed.
Archway provides fulfillment services throughout the United States and to some international locations. Because life sciences marketing kits sometimes contain hazardous materials, Archway follows the rules and regulations for handling these items as set forth by the Department of Transportation and the International Air Transportation Association. Archway strictly abides by all hazardous material regulations to ensure the safe transport of these materials to sales representatives and physicians. Archway also employs best practices to be compliant with HIPAA and the PhRMA Code of ethics.
Through our core solution clients have greater visibility and control over inventory and order management processes. The e-store has the functionality to support business and reporting requirements and flexible systems to grow along with our client’s business.
Sales & Marketing Synergy
Delivering your brand-marketing message through an extensive field sales organization can be challenging but it doesn’t have to be. By partnering with Archway, we can help you align your marketing efforts with your sales efforts. Archway offers Amazon-like shopping experiences for field sales representatives to order marketing materials and friendly customer support to assist your sales teams with order fulfillment questions ensuring sales people have what they need, when they need it.
What does all this mean for you?
What does all this mean for you? By using an Archway solution specifically developed for your sales force, it provides you with a marketing operations model that works the way you do. Archway has already spent more than 50 years doing the legwork and defining best practices, so you can take immediate advantage of the knowledge they have leveraged over time. Archway’s sales force solution uses business intelligence to pinpoint areas of opportunity that allow you to reallocate your marketing resources where they are most beneficial.
To learn more about how Archway can help you realize savings with our core sales force solution, contact us today by completing the form to the right.