Archway has hired Robert Burnes as senior vice president/general manager. With special emphasis on servicing Archway’s Canadian-based clients, Burnes will provide senior-level leadership, direction and innovation across the marketing supply chain.

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Unused, outdated or irrelevant marketing collateral is a constant struggle for many marketers – zapping resources, draining budgets and often filling warehouses with obsolete materials. In a new white paper from Archway, experts share how marketers can audit existing fulfillment services for significant cost savings.

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... Rogers-based Archway Marketing, which expects to ship out 500 million gift cards this year, said business is up 10 percent. The increase has been driven by video-gaming cards and general-purpose gift cards from the credit companies.

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Once again, holiday shoppers have voted with their wallets and the choice is clear. Gift cards will be the favorite gift under the Christmas tree. Americans will spend nearly $24 billion on gift cards this year alone, Bill Hudson reports.

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As companies try to find ways to develop and sustain a strong and loyal customer base, Archway, a leader in marketing operations management and fulfillment services, believes that companies may be underestimating the power of customer retention at the contact center level.

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