February 19, 2007 (Minneapolis, MN) - Archway Marketing Services (Archway) announced today the addition of Michael Opperman, Director, Interactive Solutions & Gaming. Michael recently was the Interactive Operations Manager and Senior Strategist at Colle + McVoy, a renowned interactive advertising agency. During his tenure at Colle + McVoy, Michael held responsibility for the interactive portion of the MN Lottery which recently won Adweek's Buzz Awards. His portfolio of clients includes Time Warner Business Cable, Case IH/New Holland, Red Wing Shoes and The Taubman Company.
In his new role at Archway, Michael will drive the design and execution of interactive solutions including loyalty, sweepstakes, gaming, viral marketing and social media techniques designed to maximize the economic lifetime value of Archway clients' customer relationships.
"Our business is growing exponentially and we are excited for Michael to join the Archway team" explained Robert Borman, Vice President, Interactive Solutions. "His talent and knowledge of the interactive industry and emerging trends will benefit our clients and help them to extend their brand share."
Archway has partnered with many leading brands to provide state-of-the-art interactive solutions to accelerate brand growth. They have seen tremendous success for their clients and are currently reviewing the next generation of interactive media solutions.