Minneapolis – January 13, 2005 – Toronto, Ontario and Winnipeg, Manitoba – Archway Marketing Services (http://www.archway.com/) and SP Data (http://www.spdatallc.com/) today announced that they will combine the strengths and resources of their respective organizations to provide a new and higher quality of customer care services to the telecom and financial services industries.

Clay Perfall, CEO of Archway, commented, “We are really pleased to have partnered with Dan Plashkes and SP Data to address the customer care needs of the telecom and financial services industries. Dan and his team have demonstrated an uncanny ability to anticipate and address the service needs of these industries for many years. As a result of their ability to deliver high quality services to these strategic industries, they have a level of recognition and respect that cannot be built over a short period. Their in-depth understanding of the telecom and financial services industries will provide a tremendous complement to our own strengths in the retail, consumer products and automotive industries.”

Dan Plashkes, CEO of SP Data stated, “The strength of this partnership is very exciting to SP Data, to Archway and to the many outstanding telecom and financial services organizations that we have done business with in the past. Our understanding of the needs of these organizations, combined with the operational talents and strong financial position of Archway, put us in tremendous position to meet their ever-evolving needs.”