ROGERS, MINN. (July 2, 2008) - Archway Marketing Services, Inc., has developed an informational white paper entitled, "ArchAnalytics: Making the Leap from Supplier to Strategic Business Partner." A leading provider of marketing execution services, Archway shares how outsourced marketing partners use customized dashboard tools to elevate marketing programs to an exact science.
Written for marketing and management professionals, the free white paper can be downloaded from Archway's Web site at www.archway.com.
"Many Fortune 500 companies and leading brands are partnering with third-party service providers to outsource components of their marketing operations," said Mike Moroz, president of Archway Marketing Services, Inc. "Customized dashboard tools that third-party services providers create, such as ArchAnalytics, provide decision support tools that executives need to determine the success of their marketing initiatives."
In the white paper, Archway experts describe how third-party analytics partners can actively evaluate the effectiveness of a marketing program. Using real-world examples to show past marketing program successes, Archway shows how customized analytics programs have become central component in many of today's Fortune 500 companies' marketing initiatives.
About Archway Marketing Services
For more than 50 years, Archway Marketing Services, Inc., has been providing industry leading business-to-business companies with marketing fulfillment services and business performance services. Archway provides fulfillment and logistical services to clients in all industries, including Fortune 500 companies. From business intelligence to printing, fulfillment and analytics, Archway has the resources necessary to provide integrated, scaleable and flexible approaches to fit its clients' unique requirements. With 580 employees, Archway has operations in 8 locations in North America and 6 on-site locations. Visit www.archway.com for more information.
Editor's Note: To view and download the complete white paper please visit www.archway.com
Contacts:
Megan Nelson
Archway Marketing Services
763.488.6814
megan_nelson@archway.com
Amanda Hooper
Risdall McKinney Public Relations
651.286.6776
amanda@risdall.com