ROGERS, MINN. (Jan. 14, 2009) – Amidst a turbulent economy, Rogers, Minn.-based Archway (www.archway.com) realized significant growth adding more than a dozen new clients to its portfolio. With contracts including many Fortune 500 companies and some of the world’s biggest brands, the estimated total value exceeds $35 million.
“This is a difficult time for marketers, they need to execute effective marketing programs that create more value with tighter budgets,” said Mike Moroz, president of Archway. “Archway’s growth can be attributed to streamlining clients’ marketing operations, applying best practices and creating cost efficiencies in executing marketing programs. This benefits our clients by freeing valuable resources both in dollars and people that can be deployed elsewhere in the marketing program.”
Coming from a variety of industries, Archway’s new clients include pharmaceuticals, retail, food and beverage, restaurants and gift card companies. In addition to new business, Archway’s growth with existing client accounts include supporting new efforts to consolidate outsourced marketing operations and reduce costs.
Archway’s growth comes from its ability to leverage marketing operations assessments for Fortune 1000 and leading brands to identify areas of improvement and cost savings opportunities. “As the leader in marketing operations management, Archway has access to new technologies, best practices and emerging trends before they become common practice in the marketplace,” said Moroz. “We take this knowledge and our experience working with major marketers to identify emerging best practices and apply them to our client’s business. We never stop learning and evolving which is why we have deep relationships that date back decades as well as cover a diverse set of industries.”
In order to reflect the evolution and growth of the company, in October 2008, Archway underwent a rebranding effort and launched a new Web site, www.archway.com.
About Archway:
Archway is the leader in marketing operations management, providing fulfillment services, print management, business intelligence and decision support tools to leading brands and Fortune 1000 clients. Archway offers fulfillment services and marketing operations solutions designed around the way clients go to market; whether it is through a distributed sales force, channel partners, retailers, franchises, branches, dealerships or e-commerce sites. These solutions reduce marketing operations costs, improve marketing execution processes, leverage emerging technologies and most importantly help improve the brand experience for client’s employees and customers at every touch point of their marketing campaigns. For more information visit www.archway.com