ROGERS, MINN. (July 13, 2010) – Archway, a leader in marketing operations management and fulfillment services, has hired Greg Kauffman as vice president of business development. In this role, Kauffman will be responsible for expanding business strategies for Fortune 500 clients and increasing the effectiveness in clients’ marketing supply chain models.

 

“Companies are looking to do more with existing resources, especially in the marketing supply chain,” said Mike Moroz, president at Archway. “With Greg’s experience working with Fortune 500 companies and global brands, he will help our clients simplify their marketing operations to eliminate waste, improve time to market, and realize reduced costs.”

 

Leveraging 20 years experience in senior-level business development and fulfillment services, Kauffman will use his expertise to further streamline clients’ marketing supply chain programs and processes. Kauffman recognizes the importance in developing relationships with clients to anticipate their needs and bring them solutions to help reach a program’s potential for increased return on investment.

 

“By outsourcing marketing operations functions, businesses can focus more time and resources on core competencies like research and product development,” said Kauffman. “As more companies do this, I look forward to developing the right business fit between their program objectives and Archway’s solutions.”

 

Prior to joining Archway, Kauffman was director of client solutions at ModusLink Global Solutions, Inc., where he developed multi-million dollar global supply chain solutions for clients in the technology industry. Kauffman has also held senior-level positions at RR Donnelley, in Minneapolis, and Zomax Incorporated in Plymouth, Minn. Kauffman holds a bachelor’s degree in political science and a master’s degree in education from the University of South Carolina.

 

Archway is a leader in marketing operations management, providing marketing execution solutions and complementary business process outsourcing. These solutions include fulfillment services, consumer promotions, rebates, print management, facility management, business intelligence and decision support tools. Each solution is designed to reduce marketing operations costs, improve marketing execution processes, leverage emerging technologies and most importantly help improve the brand experience at every touch point of their clients’ marketing campaigns. Archway is ranked on the Inc 5000 list of fastest growing private companies and has 1,500 employees and 3.5 million sq. ft. of distribution space in 12 major metropolitan areas in North America. For more information visit www.archway.com