Despite all of the doom and gloom being reported in the media, some companies are using the recession as an opportunity to identify inefficiencies to strengthen their marketing programs.

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Poor economy, big boom for Rogers gift card company
With a souring economy, Minnesotans are looking for alternatives to help them budget and save money, including gift cards...

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What I Learned…from serving on a jury: Bob Adkinson, COO, Archway Marketing Services
Although he’s been a Minnesota taxpayer since he was 16, Bob Adkinson of Archway Marketing Services in Rogers, wasn’t called up for jury duty until three years ago…

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Archway Signs Point to Success
Storing and shipping signs for Target is a big job but somebody has to do it.
StarTribune June 22, 2008

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Firm Profits from Gift Card Craze
Minneapolis/St. Paul Business Journal (Dec. 21, 2007)
Business is booming at Archway Marketing Services, Inc. thanks to record gift card sales this holiday. More than 204 million gift cards passed through Archway’s facilities this year, up from about 70 million last year at 5.2 million in 2005. The company expects to double its 2007 total next year…
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