... Rogers-based Archway Marketing, which expects to ship out 500 million gift cards this year, said business is up 10 percent. The increase has been driven by video-gaming cards and general-purpose gift cards from the credit companies.

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Once again, holiday shoppers have voted with their wallets and the choice is clear. Gift cards will be the favorite gift under the Christmas tree. Americans will spend nearly $24 billion on gift cards this year alone, Bill Hudson reports.

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In today's economy, marketers are looking for ways to get information faster, streamline existing processes and, most of all, reduce operational costs.

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Businesses and organizations across Metro Detroit are stepping up to help unemployed friends and neighbors find jobs through Goodwill Industries of Greater Detroit’s Pay It Forward campaign.

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In an effort to strengthen marketing departments by evaluating current programs and budget concerns, Archway, a Rogers, Minn.-based marketing fulfillment company, is offering a free marketing operations assessment for businesses.

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