Archway has hired Robert Burnes as senior vice president/general manager. With special emphasis on servicing Archway’s Canadian-based clients, Burnes will provide senior-level leadership, direction and innovation across the marketing supply chain.

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Unused, outdated or irrelevant marketing collateral is a constant struggle for many marketers – zapping resources, draining budgets and often filling warehouses with obsolete materials. In a new white paper from Archway, experts share how marketers can audit existing fulfillment services for significant cost savings.

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As companies try to find ways to develop and sustain a strong and loyal customer base, Archway, a leader in marketing operations management and fulfillment services, believes that companies may be underestimating the power of customer retention at the contact center level.

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Archway, a leader in marketing operations management and the largest distributor of gift cards in North America, will ship 500 million gift, prepaid and universally accepted financial cards by the end of 2009 – half of all the cards purchased in North America.

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Inventory generally represents a company’s largest investment and as such businesses are continually evaluating resource allocation, processes and performance goals in order to improve operations.

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