As companies try to find ways to develop and sustain a strong and loyal customer base, Archway, a leader in marketing operations management and fulfillment services, believes that companies may be underestimating the power of customer retention at the contact center level.

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Archway, a leader in marketing operations management and the largest distributor of gift cards in North America, will ship 500 million gift, prepaid and universally accepted financial cards by the end of 2009 – half of all the cards purchased in North America.

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Inventory generally represents a company’s largest investment and as such businesses are continually evaluating resource allocation, processes and performance goals in order to improve operations.

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In today's economy, marketers are looking for ways to get information faster, streamline existing processes and, most of all, reduce operational costs.

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Archway a leader in marketing operations management and fulfillment services, donated $175,000 worth of product on behalf of its client InComm to Hope for the City, a 501(c)3 non-profit organization, in support of its community outreach and green initiatives.

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