Today’s consumer has a tighter grasp on their pocketbook forcing companies like you to create unique ways to grab their attention. Using channel partners to distribute your products into the marketplace can make vying for the consumers’ dollar even more difficult. Since retailers place your products adjacent to your competitors’, customer loyalty will only take you so far. You already know that customers are analyzing discounts, coupons, and rebates to make their decisions. What you want to know is what else you can do to beat this recession. These tips will help you make adjustments to your programs to win the battle over your competition and increase sales through your channel partners.
Rethink Store Execution
Having the most eye-catching display can be easy when you are the retailer and you can position your products near high-traffic areas. But, what do you do when you can’t control in-store execution? Well, you take charge of the things you can control. For example, make it easy for store personnel to receive and setup your products. The faster store employees can understand where your products go and how to set them up, the quicker your items will hit the shelves and start driving sales. Work with your retail channel partners to develop easily identifiable boxes and labels that help their store personal setup your products. Your ad may run in the weekly paper, but if the store wasn’t able to properly display your product or sales signage, your return on investment will suffer.
Analyze Your Signage & Displays for Optimal Performance
If you utilize signs and displays to promote your items, are you able to track which ones are driving the most sales? Product tracking systems can track what materials are being sold, but they can also tie those items to display racks and signage materials. The software can tell you which signs and displays are generating the most sales. This data can be useful to make modifications to optimize your marketing programs and drive sales.
Understand Retailer Requirements
Work with your retailers to understand their preferred methods for receiving signage and products. Compliance with their requirements will reduce fees as well as allow for faster store execution. Try asking your retailers it they have any best practices you that you can leverage for better execution.
Want to learn more? You can contact Richard Utsch at ask@archway.com.
About the Author:
As Client Services General Manager, Richard manages process driven, client-focused account teams. His leadership has resulted in significant enhancements in the structure and performance his clients’ programs. Richard has over 10 years providing support services to the retail industry.