Marketing Operations White Papers
Market "Smarter" with E-stores
Marketers often spend so much time identifying their target market, selecting the right message, and designing the perfect piece of collateral, that the actual task of program execution fails to make an impact. While effective collateral is important, successful marketers know that proper inventory management is what really makes or breaks their bottom line. More marketing departments are turning to online inventory management portals, or e-stores, as an essential component to their marketing execution programs.
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Recession-Proofing Through Vendor Consolidation
In the face of today's grim economic realities, marketers once again find themselves wondering how to make the most of diminishing resources. This white paper reviews the trends and strategies Fortune 500 companies are engaging in to solve shrinking resources...
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ArchAnalyticsTM: Making the Leap from Supplier to Strategic Business Partner
In today’s business environment, marketing practitioners must attempt to align their marketing efforts with management’s strategic vision. After all, a greater return on investment (ROI) translates into improved marketing effectiveness and increased revenue, profit, and market share for the same amount of marketing spend...
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Transforming Marketing Departments into Marketing Powerhouses
The role of marketing is constantly changing. As budgets shrink and demands grow, marketing departments across the country are being carefully scrutinized for their effectiveness. Top executives are holding marketers more accountable, which means they must not only deliver results, but also find ways to measure the actual bottomline impact of their marketing initiatives...
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