Managing the Efficient Flow of information with Cost-Effective Collateral and Literature Fulfillment
Archway bridges the gap that often exists between marketing and sales teams with a solution designed to help control, manage and disperse marketing materials in a cost-efficient and easy-to-use manner. At the core of our Literature Fulfillment Solution is a state-of-the-art, centralized web-based system for marketing collateral management, including variable print and personalized letters, brochures, sell sheets, price sheets and educational materials.
Cost Controls
The Archway Literature Fulfillment System is designed to support thousands of individual sales people with an Amazon-like shopping experience. Brand managers can set user-controls to help manage costs, and review utilization trends to determine the amount of literature fulfillment activity that will be needed for the next big promotion. This data helps control costs because it allows management to better forecast production quantities, which in turn leads to waste reduction and lower transportation costs.