Recent CPG Blogs
Strengthening Go-to-Market Models
Each year, across every industry, companies try to find ways
to cut costs. The consumer packaged goods (CPG) industry is no exception. We
have seen for years that as CPG companies try to add value to their bottom
line, they have studied and capitalized on shopping behavior and digital trends,
but there is one area that is getting paid more and more attention: refining go-to-market
models.