Elevate Customer Experience With Virtual Inventory Management

Discover the product distribution and customer service benefits of integrating virtual inventory management into your B2B supply chain.

By Archway Staff February 10th, 2020

One of the ongoing revolutions in B2C and e-commerce distribution has been for companies to incorporate virtual inventory management into their supply chain.

B2C Advantages

Using virtual inventories, retailers can provide their customers with visibility to available inventory across all available distribution points, including multiple warehouses, retail stores, and alternate trading partners. A consumer’s order can be fulfilled from the source that offers the most efficient processing, fastest delivery and lowest cost. This unified solution allows the retailer to meet consumer expectations for a high quality shopping experience.

B2B Advantages

Outside of consumer product distribution, organizations are also looking for ways to extend their solutions to better serve their B2B customers using virtual inventories. Those B2B customers are looking for the same visibility and quick delivery for their business needs as they have come to expect from traditional e-commerce orders. Just like consumer products, B2B users want to have access to available inventory in multiple warehouses and potential drop shipment partners, as well as have visibility to items expected to arrive at those warehouses soon.

In addition, companies need to manage access to the products and have inventory in other locations that are unique to B2B channels — including field sales representative trunk stock or regional offices, local distribution partners, or franchisee locations.

A Centralized Solution

Companies also need to be able to reserve some inventory for specific needs or user groups, such as trade shows, corporate events, and administrative or sales training orders. By consolidating all of that information into a centralized, omnichannel solution, customers can enjoy a streamlined, user-friendly ordering experience across all communication platforms while the company maintains control over the rules governing the entire supply chain. Once the order request is made, the customer receives the delivery of materials as quickly as possible from the best location in the network.